BEYONCE IS READY TO LET THE “HEAT” RISE!

 BEYONCE isn’t just the divalicious babe we see on TV dancing in videos and gracing the stage with breath taking live performances, she also has many other endorsements that keep her fan base on a high rise. She recently went from Fashion (House of Dereon) to Fragrance! On February 3rd Beyonce launched her perfume “Heat” in NYC at the Macys in Herald Square.

Read  what  Bey had to say about “Heat” and check out a few pictures of her promoting her new fragrance after the jump!

“I wanted it to be original and I didn’t want it to be like all the other celebrity brands.” explained Knowles. “It’s been two years in the making. Every little detail is very personal, so I’m extremely proud.”

My first memory of fragrance is my mother,” she explained. “And as a very young girl, hearing her footsteps…her stilettos click, click, clicking on the hardwood floor and she wore a beautiful fragrance and she would walk past me and it would just stay in the room. It left a warm feeling every time I thought about her scent.”

Will you save up $49 to buy this new product?

(Photo credit: Johns PkI / Splash News and K / Splash News)